Introducing “Wall to Wall”, a new photographic series exploring the varied textures, colours and patterns of our European carpet range and produced in collaboration with Art Director Marsha Golemac.
Using the inherent materiality and tactility of carpet as a starting point, the series comprises seven textural compositions that double as three-dimensional artworks. Referencing the collage technique, each image was produced by layering carpet sections that were precisely cut to size then methodically placed to create an artistic representation.
Carefully curated to showcase the various qualities in our unique range, the series highlights chunky loop piles against velvety plush piles in both neutral and colourful yarns.