A role for the detail-minded, the design-savvy, and the storyteller at heart

At Halcyon Lake, we believe that design is more than aesthetics, it’s a conversation between craftsmanship, culture, and innovation. We work with some of Australia’s top architects and designers across Australia, curating collections of bespoke, high-end rugs that are defined by their artistry, materiality, and timeless appeal.

Our marketing isn’t about trends or quick sales. It’s about storytelling, conveying the intricate process behind each piece, the artisans who create them, and the designers who bring them to life in extraordinary spaces.

We are looking for a Senior Marketing Lead, someone who can take full ownership of our marketing function with confidence, creativity, and discipline. This role is both strategic and hands-on, you’ll shape our marketing direction, but you’ll also be responsible for executing it with precision and consistency.

This role requires a self-starter who is highly organised, able to manage their own time, and keeps projects moving without external accountability. You should thrive on structure and be skilled at planning campaigns, maintaining schedules, and ensuring all marketing initiatives are executed seamlessly, without needing reminders.

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What you will be doing:

Your role will be about creating and curating stories that matter – about craftsmanship, about design, about the people behind the pieces.

• Owning the Marketing Calendar – You will be fully responsible for planning, organising, and delivering marketing campaigns on time. 
• Crafting Meaningful Content – You will oversee social media, email marketing, and digital content, telling the stories of our collections, our collaborations, and the artisans behind them.
• Engaging with the Design Community – You will build relationships with architects, designers, and media, ensuring our brand is part of the industry’s most relevant conversations.
• Shaping Our Digital & Social Strategy – You will refine how we present ourselves online, managing our website and social platforms to create an elegant, cohesive presence.
• Creating Beautiful & Thoughtful Campaigns – From showroom activations to product launches, you will craft marketing initiatives that elevate Halcyon Lake’s presence and engage our audience in meaningful ways.
• Tracking & Optimising – You will monitor marketing performance, refine strategies, and ensure that every effort is intentional, well-timed, and aligned with our business goals.

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Who You Are

• A self-motivated, highly organised marketing professional who thrives on taking initiatives and accountability. 
• A storyteller at heart, with a deep appreciation for craftsmanship, interiors, and design.
• Attuned to visual and brand aesthetics, ensuring every communication reflects our refined identity.
• A marketing all-rounder who can think strategically but thrives on bringing ideas to life.
• Experienced in luxury interiors, design, or high-end retail (5+ years preferred).
• Skilled in social media, PR, content creation, and digital marketing, with a natural ability to create compelling narratives.
• Be proficient in Adobe suite, especially Photoshop and have experience using Premiere pro or a video editing software.

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Why Join Us ?

• Be part of a brand that values depth, craftsmanship, and creativity.
• Work with some of Australia’s top architects and designers, within a highly regarded interiors business.
• Lead with creativity. Your role is about meaningful engagement, not just metrics.

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How to Apply

If this sounds like you, we’d love to hear from you. Send your CV and a short introduction to careers@halcyonlake.com (Portfolio of selected work is optional but appreciated)