Designed by Belgian textile design studio Evolution 21, Lena is a textural rendition of an abstract geometric design initially created as an upholstery fabric. The unique pattern is formed by alternating piles heights and varying tufting techniques, which not only create texture but also an interesting 3-dimensional effect. Lena is hand-crafted with sustainable lyocell, a soft and shiny fibre made from the Eucalyptus tree with similar qualities as natural silk.


Hand-tufted in lyocell. Lena can be customised in other qualities on request.


Available in a wide range of colours.


Custom made to any size.


Please enquire based on your required size.

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About the brand


Designed and developed in Belgium, JOV rugs are handmade in Europe using the highest quality, natural materials. Their designers and makers are committed to combining knowledge with heritage and quality with sustainability.

Drawing inspiration from nature, JOV sources their materials from across the world, carefully selecting from the most eco-friendly suppliers. Each rug is handcrafted using the finest raw materials such as pure New Zealand wool, natural silk, Belgian linen, mohair and cotton.

With beautiful natural textures, refined patterns and sophisticated shades, each JOV rug is made to last and be loved for generations.

Available Colours