Coup De Foudre

Designed and developed in Belgium by Studio Evolution 21 for JOV, Coup De Foudre features a geometric design inspired by Picasso’s ‘Ma Jolie’ painting. This abstract interpretation is made up of a combination of high quality materials with contrasting colours and varying tufting techniques to create a multi-textural, 3-dimensional rug.


Hand Tufted in New Zealand wool and Lyocell. Can be customised in other qualities on request. 


Available in a wide range of colours.


Custom made to any size.


Please enquire based on your required size.

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About the brand


Designed and developed in Belgium, JOV rugs are handmade in Europe using the highest quality, natural materials. Their designers and makers are committed to combining knowledge with heritage and quality with sustainability.

Drawing inspiration from nature, JOV sources their materials from across the world, carefully selecting from the most eco-friendly suppliers. Each rug is handcrafted using the finest raw materials such as pure New Zealand wool, natural silk, Belgian linen, mohair and cotton.

With beautiful natural textures, refined patterns and sophisticated shades, each JOV rug is made to last and be loved for generations.

Available Colours